Bricks #1
EUROTON
One of the biggest bricks factory in Ukraine
Consulting tasks
- Developed and implemented a model that helped the client sell off low-liquidity inventory.
- Created a model for optimizing fixed costs.
- Developed a sales strategy to ensure full production line utilization.
- Guided and mentored two plant directors through onboarding.
- Contributed to establishing a board of directors.
- Developed and implemented a personnel development and growth program.
- Digitized the company's internal processes.
- Created an internal control and management system for tracking projects and tasks.
- Oversaw the development and preparation of the annual budget, aligned with the sales and expense plan.
- Conducted a comprehensive market analysis.
- Developed and implemented a marketing strategy.
- Organized the creation and launch of a new website.
- Launched digital promotion efforts to increase sales and improve organic search rankings.
Results
Based on the marketing analysis results
- CRM system was implemented to enhance customer interaction.
- The company ranked in the Top 3 in organic search results.
- Product inquiries through social media increased from 0 to over 30 per day.
- Within six months, 80% of low-liquidity inventory was sold off.
- The product range was adjusted, and a new sales strategy was developed.
As a result, the production line became 100% loaded
Thanks to increased liquidity
the owners gained the opportunity to invest in the modernization of the plant.
The owners concluded that business expansion was necessary to meet growing customer demand following the release of a new product range.
The owners concluded that business expansion was necessary to meet growing customer demand following the release of a new product range.
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