Sustainability
Research shows that the cosmetics market has changed significantly in recent years, as leading countries have chosen a strategy based on sustainability in production and consumption and people have become more responsible about what they buy and use.
These impacts have been particularly felt by the younger generation, who have become more attentive to their health and the environment and have paid much more attention to analyzing the ingredients in the products they buy.
As people understood the useful and harmful properties of certain ingredients, they began to want to follow the trends in cosmetics for facial, body and hair care when purchasing household and food detergents, which gives them the opportunity to understand, which ingredients in the product are useful and which are useless or harmful.