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Your Bridge to Ukraine–EU Business Success
With 20+ years of hands‑on experience across Europe and Ukraine, we make cross‑border products, partnerships, and logistics work—flawlessly.
Why We Exist
Founded to solve a practical problem: European brands struggle with fragmented regulations, unreliable partners, and unclear logistics when entering Ukraine. We provide clarity, control, and trusted local execution for marketing, import, and ongoing operations.
Our Story & Expertise
2025 — Today
UBG is an active distributor and consulting hub, bridging Eastern and Western Europe.
Dual presence in Germany & Ukraine
Proven track record in import, distribution, and certification
Team with 20+ years of experience
Trusted partner network across EU
🇩🇪 2024 — Launch of UBG UG in Germany
UBG UG is founded in Badden-Wuerttemberg, Germany.
  • Start of EU operations
  • Launch of sustainable household products
  • Focus on consulting, certification, and market entry services
2022 — Forced Relocation, Strategic Pivot
Due to Russia’s invasion, the family relocates to Germany. Despite the war, the Ukrainian office continues operating and even expands.
New ideas emerge for cross-border partnerships in the EU.
2019 — Expansion in Natural Cosmetics and Launch of Business Club
Product portfolio expands to include natural hair, face, and body care. The company focuses on B2B market development (Retail Chains, Drogerie Chains, Big E-commerce Clients).
2017 — Founding of Beautymarket LLC
Nataliia & Sergii combine their expertise to launch Beautymarket, focused on natural cosmetics and B2B expansion.
2012 — Presidency & International Growth
Sergii is appointed President of the Group of Companies:
  • 200+ employees
  • Operations in Ukraine, Azerbaijan, Georgia
  • In-house production and national distribution
  • International vendor partnerships
2010 — #1 Distributor for Energizer
The company under Sergii's management becomes the top distributor for Energizer in Ukraine.
Nataliia launches her own company in the professional cosmetics sector after becoming Ukraine’s top-performing regional manager for a global haircare brand.
2009 — Formation of Group of Companies
A holding structure is created, combining IT and FMCG distribution. This diversification marks a strategic expansion beyond the tech sector.
2008 — Top 3 Distributor in Ukraine
The company enters the top 3 project-based distributors in Ukraine and wins the Cisco Systems Award at a conference in Hawaii for fastest growth in Eastern Europe.
2005 — First Leadership Role
Sergii becomes Director of a project-based distribution company. Under his leadership, the company grows rapidly and secures major vendor contracts.
2000 — Start of Our Journey
Sergii begins his career in distribution, managing large-scale IT and electronics projects across Ukraine.
Nataliia starts her path in B2B, building strong expertise in client service and business development.

Who we are?

  • Sergii Malovichko - CEO

    • Over 24 years of experience in sales and business leadership.
    • Since 2005 – Director of a distribution company in the IT and FMCG sectors.
    • In 2008 – Awarded by Cisco in Hawaii for the fastest growth among Eastern European project distributors.
    • In 2012 – Became President of a group of distribution and manufacturing companies (200+ employees, offices in 3 countries).
    • Ranked among Ukraine's Top 10 Managers.
    • Expert in strategic planning, product launches, negotiations, and executive coaching.
    • Holder of a German-recognized diploma in Data Processing and Design Engineering.

  • Nataliia Babynina - Business Development Director

    • Over 20 years of experience in B2B and B2C sales, including since 2006 in professional cosmetics.
    • Recognized as the best regional manager of an international cosmetics company in Ukraine.
    • Founded her own cosmetics company in 2010.
    • Expert in branding, launching new sales channels, and private label development.
    • Project manager for localization and private label production.
    • Environmental engineer by education.

  • What makes our team unique:

    • Professionals with international experience.
    • Experts who speak the same language as manufacturers.
    • Staff working on the ground in both Germany and Ukraine.
    • Not just consultants — we actively run our own distribution businesses.
    • Trusted partners with proven expertise and real-world results.
What Makes Us Different
  • On‑the‑ground presence in both regions
  • Long‑standing partnerships with customs brokers, transport, certification labs
  • Multi‑category experience: cosmetics (consumer + professional), household chemicals, food (juices, bakery, frozen, dried)…
  • Full-service approach: from product certification to market reporting to sourcing
  • Relentless focus on real outcomes — stock turnover, market entry, digital growth
Values & Culture
  • Transparency
    We share the full picture, including risks
  • Collaborative execution
    We don’t just advise: we apply locally
  • Integrity
    Confidentiality and trust go first
  • Agility
    In both Ukraine and Europe, we adapt fast to regulatory change or market shifts
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